I officially hit my one year at SMS Marketing Group! I have been thinking a lot about how my life was so different when I started and I couldn't be more happy I made the decision to work in digital marketing.
I have learned more about social media and how to use it, farming and farming machines, and designing. I thought designing would be my favorite part, but it's actually getting to know our clients or potential clients. They share about their business, how they started, and what drives them to keep going. They show you the passion they have for their business and it's fun and exciting to learn about.
Today, I am sharing with you 5 Things I Love About My Job!
I always wonder what made some people start their business. Did they have a huge passion for dog treats, a love of home décor, or did they just start a business to say they can?
When I started working at SMS Marketing Group, I asked Janeka what made her start social media marketing. She told me it was not what she originally planned to do, but when she moved back to Missouri, she found a passion for it.
She started working with Chris at Show Me Shortline and saw how much he was spending on his marketing and what he was getting out of it. She asked him to take a chance on her and see what she could do for him.
She took half of his budget, had him get rid of print ads, go to less trade shows, and start using his money towards Facebook, Instagram, and Google ads.
Janeka wanted to help Show Me Shortline save money, while still getting more customers and more people interested in what they sell. In less than 1 year, they had a 35% increase in sales!
Janeka has made sure that SMS Marketing Group is made for all businesses. Too many marketing companies ask you to pay too much for not much of anything. Small or large budgets, we are there to help them all. We keep prices reasonable and we do not do contracts.
We want to help businesses gain customers, but not break the bank.
With the first day of fall, we thought we would share ideas for social media posts. It can be hard to figure out what you want to share and what people want to see.
You can use so many different social media ads to support your business. Companies always talk about what ads they can run to help you, but they don’t always tell you the best ads to run. They also don’t tell you how to get the most out of your money.
As I’ve said before, social media is extremely important to businesses trying to reach new customers. It’s not easy to gain followers or activity organically, so paying for ads is extremely important! You can run ads on Facebook, Instagram, Snapchat, YouTube, even Tik Tok! You’ve definitely seen them before, but they don’t always look like ads.
Just like there are different platforms to share ads, there are different types of ads. You can share photo ads, video ads, carousel ads, or text ads. They can all be very beneficial, but it is important to learn what your customers want. Janeka, our Marketing Director, spent 7 years A/B testing and learned what is best for Agriculture! It can take time, but it is definitely worth it.
When deciding to run an ad, you have to figure out what you want from the ads. Do you want people going to your website or calling you? It probably depends on your business. If you are selling clothes online, you’ll want them to head to your website to make a purchase. But if you sell a service, not a product, you want them to contact you to learn more about it! This is called a campaign objective.
Several factors play into how much you are going to pay for an ad. Your campaign objective, the audience you are targeting, where you are targeting, and when you are doing it. Ads are sold in an auction format which means you set a maximum bid for results or bid for the day.
Here are some other blogs we’ve written, if you ever want to learn more about what advertising terms mean, what social media is best for your target audience, or more about digital marketing.
The Best Content for Each Social Media Platform
6 Digital Marketing Terms You Need to Know
Helpful Social Media Statistics
Lead generation is necessary for all businesses. It does not have to be hard or time-consuming to get either. I am sharing tips with you that are proven to help boost your leads and trust.
These ideas should help boost your lead generation and credibility when leads are looking at your website to learn more about you and your business.
One of the biggest problems when looking for marketing, is that some of the names can be confusing. Even if they seem self-explanatory, they can still be a difficult term. Today, I’m sharing information on virtual assisting.
A virtual assistant is someone who provides services to clients outside of their office. They typically use shared documents and calendars to help the client achieve their goals. Virtual Assistants are typically skilled in social media, content management, blog post writing, graphic design, and Internet marketing.
Virtual Assistants are becoming more necessary everyday to help small businesses stay connected on social media. Virtual Assistants can help keep costs down because you do not have to pay for a desk or office space since they work remotely. Unless you need a virtual assistant full time, you can hire them on as part time to use them only for tasks you need done. Using a virtual assistant frees time for your business to gain revenue and grow.
A Virtual Assistant is dedicated to your online presence. They will respond quickly to messages and comments which is extremely necessary in a companies digital presence. They help to provide good customer service online and keep you connected to your customers.
Virtual Assistants can be such a helpful tool to add to your business and continue to help you grow.
Instagram has over one billion monthly users and they spend an average of 53 minutes on the site. That is making it one of the best sites to use for business marketing. I am sharing tips to help you grow your personal or business Instagram.
For marketing, we use a lot of apps and websites to create all the designs, logos, and proposals that I send to businesses. I always enjoy watching or reading “My Monthly Favorites” videos and blogs, so I thought I would share mine with you!
Canva was my absolute favorite this month! I created several fun proposals and infographics to share with businesses and explain what we can do to help them and why social media is so important. Canva is free and allows you to create business cards, posters, book covers, newsletters, and even t-shirt designs!