You can use so many different social media ads to support your business. Companies always talk about what ads they can run to help you, but they don’t always tell you the best ads to run. They also don’t tell you how to get the most out of your money.
As I’ve said before, social media is extremely important to businesses trying to reach new customers. It’s not easy to gain followers or activity organically, so paying for ads is extremely important! You can run ads on Facebook, Instagram, Snapchat, YouTube, even Tik Tok! You’ve definitely seen them before, but they don’t always look like ads.
Just like there are different platforms to share ads, there are different types of ads. You can share photo ads, video ads, carousel ads, or text ads. They can all be very beneficial, but it is important to learn what your customers want. Janeka, our Marketing Director, spent 7 years A/B testing and learned what is best for Agriculture! It can take time, but it is definitely worth it.
When deciding to run an ad, you have to figure out what you want from the ads. Do you want people going to your website or calling you? It probably depends on your business. If you are selling clothes online, you’ll want them to head to your website to make a purchase. But if you sell a service, not a product, you want them to contact you to learn more about it! This is called a campaign objective.
Several factors play into how much you are going to pay for an ad. Your campaign objective, the audience you are targeting, where you are targeting, and when you are doing it. Ads are sold in an auction format which means you set a maximum bid for results or bid for the day.
Here are some other blogs we’ve written, if you ever want to learn more about what advertising terms mean, what social media is best for your target audience, or more about digital marketing.
The Best Content for Each Social Media Platform
6 Digital Marketing Terms You Need to Know
Helpful Social Media Statistics