Since I’m new to the Marketing world, I’ve been trying to do my research on tips, tricks, and who to look up to. There are many people who have taken steps to make digital marketing what it is, and I wanted to share what I learned from them.
Kim Garst, named one of the Top 10 Women Social Media Power Influencers by Forbes, is the CEO of BOOM! Social. She is one of the world’s leading digital marketers. She recently wrote a blog with Jeff Sieh about Business Masterminds. In the blog, she talked about how her best advice is to keep gaining knowledge. Continuing to gain knowledge allowed her to be a “hybrid marketer” and have extensive knowledge on social media and digital marketing.
Gary Vaynerchuk, CEO of VaynerMedia and chairman of VaynerX, is one of the most influential marketers in the game. I recently started his book, Jab, Jab, Jab, Right Hook, and I have really enjoyed it so far. One of Garys’ tips for success is never stop working. No matter how successful you get, you should never forget the importance of hard work once you get to there.
Cultivate meaningful relationships is a tip that Lisa Larter, CEO and founder of Lisa Larter Group, believes is necessary in improving your marketing strategy. You should always be engaging with your followers in a meaningful way. Don’t just like their pictures or try to sell yourself to them, message them and get to know them and their business.
Jay Baer, world-renowned marketing specialist, recently did an article with Digital Doughnut with tips for a successful LinkedIn profile. Jay says to stand out, brands should stop random acts of content. You should create content with a consistent topic and make them short. Attention spans are shortening, and it is very important to get information out quickly.
Bestselling author and one of the Most Influential Women in Social Media, Ann Handley, shared some tips on writing. Write like you - don’t be who you aren’t. She suggests focus less on what’s new in digital marketing and find your own voice.
After looking into these influential people, I’ve learned a couple of things. The number one thing I read from each person was know your customer. You should know what they like, dislike, and love to see when scrolling through your feed.
With the start of 2020, I’m ready to put this new information in motion when working on captions, ads, and blog posts.