We compiled a list of the top 4 trending digital strategies that your business should take advantage of in 2019.
1. Video. For the last few years video has reigned supreme in types of content that gets the most traction, that being return on investment, phone calls, brand awareness. Every day, Facebook claims that 100 million hours of videos are watched on their platform. And that’s just Facebook, don’t forget about posting great videos to Instagram (Instagram TV for longer form videos), twitter, youtube, and snapchat. For ideas on how to make your videos great, read our blog and also an article titled 10 useful types of content viewers love.
2. Live Stream. Social media marketing cannot just be a steady stream of “buy this product from us” because even marketers get tired of seeing that and we know our customers do too. Live stream gives customers a chance to see a new product, a behind the scenes or a more real, social part of your business. Its not too stuffy, its not too perfect, but its perfect for 2019.
3. Meet customers when they’re already searching for you. Google is still one of the best ways to show up when your customers are already looking for what you sell. This is sometimes a better way of showing up for your customers instead of possibly showing them something that they don’t want to see. It seems less intrusive and it can make a good fit for you both. Say you sell organic beauty products. If you use google adwords you can show your text or display ad when people in your target areas search any of your keywords like organic beauty products, what is the best organic lipstick? Organic make up, etc. I will point out that if you are not familiar with google adwords you should get a professional to help so that you can create the best possible ads, there are lots of tips and tricks that can make your ad the most relevant and create the most conversions, and there are several ways to really mess it up too, so find someone who can do it right for you.
via Nate Patel
4. Messenger apps. Message apps like facebook messenger, whats app, direct messaging on Instagram, etc. are all on the rise. Potential customers like to interact quickly with brands and be able to ask questions, get answers, deals, etc. A big point here is that you need to either have a chat bot or dedicated people to answer your customers questions on these platforms if you are going to do it, because it can go the other way and make your company look bad if there are hundreds of messages out there with no replies. Messenger can also be a good place to send coupons or deals to your followers, suggest a new product or video to them. Again, overuse of this will be highly annoying, so use sparingly and use mainly for answering questions and sending deals.
via Social Media Today