How Surveys Can Help You Understand Your Customers Better

​When I say the word “survey,” what do you think of? Do you think of an email or text asking you to answer questions about a recent purchase or experience?
 
If I told you surveys could be extremely beneficial to your business, would you believe me?
 
Let me tell you why you should be adding surveys to your business.
 
Surveys allow you to customize your product for your customers.
If you are selling keychains but spending too much and not selling half of the patterns, you could send a survey and notice that your customers are mostly into the western style patterns. With the help of the survey, you were able to save money, create product that your customers loved, and focus on possibly adding more products with a western style.
 
Surveys help you understand what your customers want from a service.
When starting a car detailing business, you might not know what your customers want or need when looking for that service. Sending out a survey would be beneficial in this case because it allows you to ask people who use this service what they want or need and allows you to provide them with it.
 
Surveys take customer service to a whole different level.
Surveys allow you to see what your customers did and did not like about your product or service. You can see if changes could be made to your product, service, shipping, packaging, etc. We all know that changes cannot be made in every area, such as shipping because that it is related to the shipping company, but it is nice to know what you can do to help. If customers love your product, then you have an awesome review ready to share with possible customers in the future!