When businesses are interested in digital marketing, the biggest question we get asked is, “What do you do?” The question is easy to answer because we understand digital marketing, but for people who do not, it can be very confusing. Digital Ads are one of the many things that we do. There are lots of different types of digital ads and I am going to help explain them to you.
Google Ads - Google display campaigns reach 80% of global internet users. Google ads can be seen on Yahoo!, Spotify, Home Depot website, and more.
Facebook Ads - 67% of marketers find Facebook to be their most important social media channel since it has a large user-base. Facebook ads can be seen on Nike, Walmart, PayPal, Instagram and more.
Instagram Ads - Instagram’s potential advertising reach is 849.3 million users. Instagram ads can be seen on The Weather Channel, Netflix, The New York Times, Facebook, and more.
YouTube Ads - Pre-roll (skippable) video ads on YouTube are the most effective ad format. YouTube ads can be seen on Google, too!
Pinterest Ads - Advertisers can reach more than 169 million people on Pinterest.
Text Blasts – Text blasts use phone numbers that customers have given you to share updates, coupons, or discounts directly to their phone.
Email Blasts - You can put more information into an email than other forms of digital marketing. You can share new business information, deals, coupons, new employees, etc.
As you can see, there are several different types of digital ads and they can all be beneficial to your business. Digital Marketing companies do A/B testing on different platforms that work best for your company and learn what your customers want to see.
I talk to people almost every day who are not interested in Digital Marketing. They think it does not work, they do not want to learn about it, or they think I am scamming them and say, “Please take me off your list.” I was very defeated in the beginning of this career because of these responses, but after talking to other people, I realized why, I think, this happens.
I have heard horror stories of people paying a company, signing a yearlong contract, and never hearing about how their ads did, where they went, or if they were ever done. Would that make you want to keep working with a marketing company? I will answer for you, no!
The problem is, not all marketing companies are like this. I see marketing companies constantly emailing, answering phone calls at all hours, and making sure to help their customers get the results they want. I am not saying that every ad you post will get 600 customers, but you should see what results they get. With our clients, we send out a monthly analytic page to show them how their ads did.
While typing this, I am aware that most of you are not sure how to learn if they are a good company to work with or not, so here is my advice.
I hope these tips help you to find the best Digital Marketing company to work with because it can be such a big help to your business.
I want you to think about your favorite brand. Is it a clothing brand? Is it a brand of food? What makes that your favorite? What sets it apart from others?
Now, I want you to think about your business. What is your brand and why is it important? What sets it apart from others?
In previous blogs, I have talked about figuring out why people should buy from you instead of competitors. Today, I’m sharing ways to make sure you have a strong brand that people will remember after they’ve left your website or social media.
If you have ever done research on how to gain more followers or customers, you have come across the idea of doing a giveaway. I have seen lots of business doing them lately and they are getting lots of entries and gaining lots of new followers.
Most businesses that I have seen doing them have been sharing a post on Instagram, giving multiple ways to gain entries, but requiring that you follow the business on Instagram and sharing the post on stories. This is such a good idea because it puts your business out in front of people who might not have ever seen it. The other good thing is that people who do not know your business are now following your page to enter the giveaway and most likely will not unfollow you when the giveaway is over.
It can be difficult to come up with ideas for a giveaway, so I wanted to share what I think can be beneficial.