I always wonder what made some people start their business. Did they have a huge passion for dog treats, a love of home décor, or did they just start a business to say they can?

When I started working at SMS Marketing Group, I asked Janeka what made her start social media marketing. She told me it was not what she originally planned to do, but when she moved back to Missouri, she found a passion for it.

She started working with Chris at Show Me Shortline and saw how much he was spending on his marketing and what he was getting out of it. She asked him to take a chance on her and see what she could do for him.
She took half of his budget, had him get rid of print ads, go to less trade shows, and start using his money towards Facebook, Instagram, and Google ads.

Janeka wanted to help Show Me Shortline save money, while still getting more customers and more people interested in what they sell. In less than 1 year, they had a 35% increase in sales!

Janeka has made sure that SMS Marketing Group is made for all businesses. Too many marketing companies ask you to pay too much for not much of anything.  Small or large budgets, we are there to help them all. We keep prices reasonable and we do not do contracts.
​
We want to help businesses gain customers, but not break the bank. 

​With the first day of fall, we thought we would share ideas for social media posts. It can be hard to figure out what you want to share and what people want to see. 

   You can use so many different social media ads to support your business. Companies always talk about what ads they can run to help you, but they don’t always tell you the best ads to run. They also don’t tell you how to get the most out of your money.

   As I’ve said before, social media is extremely important to businesses trying to reach new customers. It’s not easy to gain followers or activity organically, so paying for ads is extremely important! You can run ads on Facebook, Instagram, Snapchat, YouTube, even Tik Tok! You’ve definitely seen them before, but they don’t always look like ads.

   Just like there are different platforms to share ads, there are different types of ads. You can share photo ads, video ads, carousel ads, or text ads. They can all be very beneficial, but it is important to learn what your customers want. Janeka, our Marketing Director,  spent 7 years A/B testing and learned what is best for Agriculture! It can take time, but it is definitely worth it.

   When deciding to run an ad, you have to figure out what you want from the ads. Do you want people going to your website or calling you? It probably depends on your business. If you are selling clothes online, you’ll want them to head to your website to make a purchase. But if you sell a service, not a product, you want them to contact you to learn more about it! This is called a campaign objective.

   Several factors play into how much you are going to pay for an ad. Your campaign objective, the audience you are targeting, where you are targeting, and when you are doing it. Ads are sold in an auction format which means you set a maximum bid for results or bid for the day.
​
   Here are some other blogs we’ve written, if you ever want to learn more about what advertising terms mean, what social media is best for your target audience, or more about digital marketing.
The Best Content for Each Social Media Platform
6 Digital Marketing Terms You Need to Know
Helpful Social Media Statistics
Digital Ads