It’s inexpensive to run Facebook lead ads. Facebook ads are cheaper than Google ads and reach a larger audience at a cheaper price.
You can target exactly who you think your ideal customer is. If you think your best customer is women over 35 who live in the Midwest, then you can click those buttons and that is who sees your ad! You do not waste money showing your product to people who won’t buy it.
You can customize your lead form, so you get exactly the contact info you want. Do you want a persons name, number, and email or would you prefer just their name and email? You have the option for any contact info that you want and can get rid of what you don’t! It is as easy as clicking a button!
You are getting customers who are on step further down the buying cycle. Typically when someone is clicking on your ad for more information, they have already decided they are ready to buy something! With Facebook lead gen ads, they are contacting you during their shopping prices which means you could be talking to an actual customer of yours.
You can make contact with customers and tell them about your product or service. The ad you post is already telling them a lot, but when they click on it they are learning more. Once they have already clicked to get more information, you now have the opportunity to send them emails or texts with more information that might help them with the buying process. If you wanted to, you could even call them and have an actual conversation!