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Quick Tips for Each Social Media Platform

12/26/2019

 
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Maybe you're just starting out with social media marketing for business or maybe you think you know every tip and trick out there--either way, I am learning things every day and I have been doing this for many years. Digital media is constantly changing, so the learning never stops. Here are some fast, simple tricks you can do that you might not have thought of before. 
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Go through all the posts on Facebook you’ve done and ads you’ve ran and click to see who liked the post, then go through and “invite” any of those people that haven’t liked your page already to do so. Often times I see people have lots of likes but not all those people have liked their page, that’s an untapped resource of people to invite to your page.
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Don’t use hashtags that are irrelevant to your post. It might be tempting to just browse popular hashtags and use them in the mix, but this can get your account flagged for spammy content and your posts wont be visible in your niche. Also don’t use the exact same hashtags on every post you make, this is cause for alarm as well.   
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If you want more organic twitter followers, pin your best work to the top of your twitter page, as well as include your twitter handle on all other platforms!
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Share blog content at least 2x on each platform you distribute to. Studies show that blog posts perform better the second time someone sees them. 

Have some more tips? Leave us a comment!

A Day in the Life of a Marketing Assistant

12/18/2019

 
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​I read an article the other day titled, The False Promise of Morning Routines. The article talked about famous influential people and what they do in the morning.  One of the people being, Mark Wahlberg, whose morning routine was shared with the world’s population. (Okay, that’s an exaggeration, but still!)  
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I really enjoy reading “Day in the Life” posts, so I thought I’d share mine with you all. You all will see in mine that I’m not a 5 a.m. gym person or a parent (more alone/extra time to get ready!!) My day is going to be just like me; sometimes disorganized or more organized then necessary. Just because a picture looks perfect, doesn’t mean what’s behind the lens is.
Wake Up Time – 6:45 a.m.
I’m not the best morning person. I like having more time in the day, but I also really like sleep. I’m someone whose alarms start going off around 5 a.m. I like alarms set before I have to get up because it makes me feel like I got more sleep. (Playing mind tricks on myself – weirdo, I know.) My fiancé flips the light on and that is typically what gets me out of bed. After I roll out of bed, I put my contacts in and head to the kitchen.

​Breakfast Time – 6:55 a.m.
I would typically say that I’m making breakfast by 6:55 as long as my contacts/eyes are on their best behavior, but some mornings it’s closer to 7. I’m currently not eating carbs (or very low carb) trying to get wedding ready! My breakfast most mornings consist of eggs, bacon, or sausage. I don’t drink anything with my breakfast one workdays, but if I’m off I’ll drink a cup of coffee. Most people would probably do the opposite, but not me! This morning I opted for eggs and bacon. 

Getting Ready – 7:05 a.m.
Once I’ve eaten, I head to my bathroom to get ready for my day. I always start with my makeup, which doesn’t take me very long. The one thing I hate leaving my house without is bronzer. If I was stranded on a desert island, that’s the one thing I’d like to have with me. (You know, after water, shelter, and food.) After my makeup, I do my hair. 9 times out of 10 I curl it. I love curly hair and tend to choose it most often.
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Dressed and Ready to Go - 7:50 a.m.
Once I’m done with my hair, I get dressed. I always pick out my outfits the night before, so it leaves me more time in the morning. I went to private school growing up, so my outfits were always picked out for me. Most days I miss that luxury because sometimes I can’t find an outfit that looks good on me. 

Work Time – 8:00 a.m.
I get to work right about 8 in the morning. It’s nice living close to work because I can go home on my lunch break or pick something up that I forgot pretty quick (or catch some extra sleep), but the one bad thing is the drive isn’t long enough to completely heat my car in these cold Missouri winters.

The first thing I do when I get to work is clock in and check my emails. Most days I’ll have emails from apps or programs that I use for work or my boss, Janeka. Typically, her emails will let me know what I need to focus on during the week, things I need to work on, or ways we can improve ourselves in marketing. 

After I check emails, I check my Weekly To-Do List. I try to make myself one every single week to keep me on top of everything that I need to be doing and so I don’t forget anything important. After checking my to-do list, I check my calendar to make sure there isn’t anything going on that I don’t have written down. 
Today and tomorrow are the sales meeting for Show Me Shortline, our sister company. That basically means there isn’t anybody sitting by me and I’m completely alone in my area at work. It’s weird because some days it’s so nice to get work down with fart noises, someone talking to me, or watching farming videos, (what do you think I work with – 12 year old’s or grown men?) but some days it’s too quiet. Today is a day that I’m glad it’s quiet. I like it to be quiet whenever I’m typing something because I’m horrible about typing whatever I hear in the background. 
​I spend some of the morning working on the blog post, but around 10:00, I made an Instagram story to share some tips or thing that I’ve found helpful lately. At 10:30, I started working on my Instagram post for the day, “What’s in my Bag?” I always find these so interesting because people carry so much random stuff in their purses. I’m always insanely organized, so I don’t have too much to show. When I work on an Instagram post it looks like: taking a ton of pictures in several angles, arguing with myself over how to edit it, for what feels like forever, and finally writing a caption. I always thought a caption was the hardest part, but I think the picture is. “Does it look right? Is there anything in the background? WHY AM I SO SHAKY?” 
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I had to make a call at 11:45 to a client who is interested in social media marketing. She wasn’t in, so I made note to call her back the next day! 

Lunch Time – 12:00 p.m.
I typically go home on my lunch break and eat something, but today they provided us with some lunch (and breakfast!) On a normal day, I would go home, eat some leftovers or Slim Jims (I’m obsessed!) and the tidy up my house. I always like using that time to catch up on things that I didn’t do last night to clean up.
 
Back to Work - 12:30 p.m.
After lunch, I check my email to make sure I didn’t miss anything while I was eating.
We have booklets that we give to businesses that we meet or that are interested in marketing, so I spend time laminating them. (Nerd Alert: I love laminating. I just think it makes whatever I’m laminating look so good and makes the colors pop!)

I use the afternoons at work to call people that are on my list. It’s generally people who have showed interest in marketing by reaching out to us or reading through emails we’ve sent out. My calls went good today! I got a meeting set up for next week and we sent out emails to two companies that wanted more information.  Once I’ve logged the information from my calls, I clock out and head home. Our work Christmas party is tonight, so I’ll be back shortly.

4:00 – Home
I get home after work and I let the dogs out and feed them. My typical routine would include feeding the dogs around 6 or 7, but I knew we would be at the Christmas party. I took a quick shower to rinse off the day. (Does anyone else do this? If I’ve sat around all day and never got dirty, I still feel like I need to rinse off.)
I re-did my make up and hair and get dressed in one of my favorite dresses. Question: Do you all try to match your significant other when you go to parties or weddings? I never do. We always end up in different colors that couldn’t match if we tried.
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Christmas Party – 6:00 p.m.
After I got to the Christmas Party, I was told that there was a game with tickets that you place them in a bag of an item you’d like to win. I would love to say that I’m a great listener and follow instructions super well, but instead I can’t say any of that. I put all my tickets in the bag even though I was supposed to keep half to remember what my number was. So, I got to fish through all the bags to find which ones I added tickets to. This a good lesson for everyone out there: LISTEN!
I had a great time at the Christmas Party! The food was delicious, the games were fun, and the company was even better. 

Headed Home – 9 p.m.
I love to go to bed early, so once I got home, I slipped on my pajamas, washed my face, and went to bed.
I hope you enjoyed learning about my life. I had a lot of fun writing this and I hope this gave you a look into the life of a Marketing Assistant. If you would’ve told me, a year ago, this is what my life would look like, I would’ve laughed. I am so happy for this job and excited for 2020!
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Happy Holidays!

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1302 E Rowland Rd
​Centralia, MO 65240

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