When businesses are interested in digital marketing, the biggest question we get asked is, “What do you do?” The question is easy to answer because we understand digital marketing, but for people who do not, it can be very confusing. Digital Ads are one of the many things that we do. There are lots of different types of digital ads and I am going to help explain them to you.
Google Ads - Google display campaigns reach 80% of global internet users. Google ads can be seen on Yahoo!, Spotify, Home Depot website, and more.
Facebook Ads - 67% of marketers find Facebook to be their most important social media channel since it has a large user-base. Facebook ads can be seen on Nike, Walmart, PayPal, Instagram and more.
Instagram Ads - Instagram’s potential advertising reach is 849.3 million users. Instagram ads can be seen on The Weather Channel, Netflix, The New York Times, Facebook, and more.
YouTube Ads - Pre-roll (skippable) video ads on YouTube are the most effective ad format. YouTube ads can be seen on Google, too!
Pinterest Ads - Advertisers can reach more than 169 million people on Pinterest.
Text Blasts – Text blasts use phone numbers that customers have given you to share updates, coupons, or discounts directly to their phone.
Email Blasts - You can put more information into an email than other forms of digital marketing. You can share new business information, deals, coupons, new employees, etc.
As you can see, there are several different types of digital ads and they can all be beneficial to your business. Digital Marketing companies do A/B testing on different platforms that work best for your company and learn what your customers want to see.