The most important thing to remember about using social media is that you want to show you are a real person. People want to know they are seeing or talking to someone real and not another robot.
YouTube is the second most used search engine and the third most visited website in the world which allows for more viewers to learn about your business.
Facebook has 1.66 billion users that log in daily which is the amount of people that your business could reach through posts. When using Facebook, you can gain emails for potential customers and learn who the people are that look at your page. It is important to know who your customers are, so you can figure out what the best thing to do for your business is.
Instagram is important for your business because it is more focused on sharing information while providing photos of what you are doing or selling. Instagram stories are a big thing for businesses right now because when people view your business for several days, your business is now the first thing that pops up when they login. How helpful is that!
Twitter has an estimated 78% of their users that influence purchases of friends and family and 73% follow brands they love on their platform. Twitter allows you to share deals and information that buyers might want to know.
Snapchat allows your business to reach a younger audience and show behind the scenes of what you are doing. If you are creating a new product, launching an app, or want followers to know your staff better, create a snapchat!
TikTok is another business for a younger audience, specifically people between the ages of 16 and 30. TikTok allows users to share fun videos with music and generates those videos to show up on specific users pages. The app learns what users like to see and creates a page specific for them!
LinkedIn helps businesses establish credibility for potential customers. If someone wants to find a construction company near them, they might use LinkedIn to search for one and learn more about the company and the employees who work there. If you have good information on your LinkedIn, costumers are more likely to call when they need you!