Tips to Picking a Digital Marketing Company

​I talk to people almost every day who are not interested in Digital Marketing. They think it does not work, they do not want to learn about it, or they think I am scamming them and say, “Please take me off your list.” I was very defeated in the beginning of this career because of these responses, but after talking to other people, I realized why, I think, this happens.
I have heard horror stories of people paying a company, signing a yearlong contract, and never hearing about how their ads did, where they went, or if they were ever done. Would that make you want to keep working with a marketing company? I will answer for you, no!
The problem is, not all marketing companies are like this. I see marketing companies constantly emailing, answering phone calls at all hours, and making sure to help their customers get the results they want. I am not saying that every ad you post will get 600 customers, but you should see what results they get. With our clients, we send out a monthly analytic page to show them how their ads did.

While typing this, I am aware that most of you are not sure how to learn if they are a good company to work with or not, so here is my advice.

• Call them and ask if you can speak to a few of their current clients
• Read their reviews (reminder: most people only write a review when their angry about something, so do not make this your only way of deciding.
• Ask, “Can I see what you are going to post before you post it?” – This requires them to reach out to you and holds them accountable to do what they said they would.
• Ask, “Who will be working with on a regular basis?” – Will you constantly be trying to work with someone new who may not know your goals, or will it always be the same person (or 2) who knows what you want to achieve?
• Make sure you can meet in person or do a video chat with them. This one is not necessary if it does not bother you to work with someone you don’t know, but for me, I would rather having a face to put with the people I work with.
• Ask about contracts. Are you locked into a yearlong one or do they have more flexible ones to your company? You typically do not see results until 3 to 6 months because you must learn what works for your business. (Ex. Videos, photos, blogs, live Q & As, etc. A/B testing is necessary for best results!)
• Ask, “What makes you different then someone else I can use?” – Maybe the company you are talking to specializes in Digital Marketing for small boutiques or pet stores, that could be a positive if you own one of those because they could already know what works best! You want to make sure they fit in with you and your business!

 
I hope these tips help you to find the best Digital Marketing company to work with because it can be such a big help to your business.