How and Why to be More Personal on Social Media

     ​When posting on a social media business page, you want to share the real you. People do not want to see just photos of your desk or an article related to your business. You should be sharing photos of you, projects your passionate about, and even an article that really inspired you explaining why. When I am looking at businesses to buy from, I look for ones that share genuine information and make me feel like I know who I am buying from.

• Instagram & Facebook Stories – Popping on Instagram stories everyday shows people who you are. You can use this time to show your face and talk about stuff that you are passionate about. You can talk about new products coming out or something that you are excited about with your business. When people watch your videos consistently, you move to the front of the stories bar.
• IGTV – Using IGTV to show you working on a product or project. If you make handwritten signs or calligraphy, you can use IGTV to teach people how to do it or show a time-lapse of a sign your making.
• Instagram Feed – You want to post stuff that is related to you and your business. If you sell dog clothing, share photos of you & your dog wearing some of the matching gear that you sell.
• Tik Tok – Depending on what your business is, you can post a clothing try on with one of the many clothing songs/trends on there, a how to video of one of your wood signs, or a make up challenge. Get your face out there and show off your passion! You will gain a following of people who would not normally find you.

One of the hardest things about being personal is figuring out what to post. Here are some ideas:

• Throwback photo of when you started your business or childhood
• Fun facts about you
• Introduce yourself! (If you have not already)
• Outfit of the Day
• Happy Birthday post to yourself
• Instagram vs. Reality
• You Goals
• Two Truths & a Lie

     Posting regularly on social media can be so stressful and if you do not have someone dedicated to it, growth will be a struggle. Just remember to post frequently, respond to comments within 15 minutes, and be personal!