Content is King: But only if you do it right

You hear a lot of people talk about content, your content marketing strategy and how it can help your business.

But what is content marketing and why is it important for your marketing strategy?

Content marketing is any form of information you (or an agency helping you) create related to your field. So this can be blog posts, videos, graphics or tips that is generated by you with the intention of bringing value to your potential customers. It does not necessarily promote your specific brand, but it solves burning questions, gives tips and provides information that customers in your field would be interested in learning about.

Why is it important? Content marketing is important because it has been proven to create brand awareness and overall help your business be seen as an expert in the field, something that customers respond to more, especially online, versus blasting them with buy now and stats on why your product is better than the competition. Consider these stats on content marketing:

“Small businesses with blogs get 126% more lead growth than small businesses without.” 
(McCoy, 2017. http://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/)


“Content marketing rakes in conversion rates six times higher than other methods.”
(McCoy, 2017. http://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/)


Consumers want their brands to provide them value online, not simply give them a sales pitch on every post.
​A good rule can be 80/20, meaning 80% of your content should be content marketing and 20% actual promotion of your specific product.
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How can you accomplish it? There are a couple of ways of going about this. If you have unlimited time to dedicate to your businesses marketing effort, then you can create content on your own, across all digital media platforms, including videos, graphics, blog posts and full on articles. If not, this is where digital marketers can help your business. With your direction, they can create quality pieces of content and distribute them at the appropriate times across the appropriate platforms like facebook, your website, blog platforms like Medium, twitter, Instagram, snapchat and youtube to name a few. Having a robust tool box of content, a content calendar stating when each piece will be published where and what other types of marketing might be helpful like shooting customer video testimonials or seminars you might be speaking at, will help to keep your content fresh and provide the most value to your customers and potential customers. 

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