SMS Marketing Group
  • Home
  • Contact

      Blog.

Why you should be using video to promote your business now!

5/8/2018

 
Picture
If you haven’t noticed, video has been on the rise across all forms of content on the internet. It doesn’t matter if you are on social media, browsing huff post, searching for something on google or watching another streaming video form like hulu, video ads are being shown to you and you are in some way engaging with them. 

Here are some reasons you should be using video now. 
​
Picture
According to socialitysquared , 53% of consumers interact with their favorite brands on Facebook. Pew Research Center states that “three quarters of facebook users and half of Instagram users use the site every day.” Over 135 minutes per day are spent by the average person. Per day! Facebook alone has 2.2 billion monthly active users. (Statista). Social Media Today reports that by 2020, 80% of all content consumed online will be video, and over 8 billion videos or 100 milion hours of videos are watched every day on facebook. Every. Day.  

Bottom line is, your customers are online watching videos and interacting with brands- so in order to reach them you need to have videos online too. 

Picture
​You can stay top of mind.
Whether it means your customers are actually watching your video, clicking on it, or merely keep scrolling, assuming you did your job right with a short, to the point video, they saw your branding whether they actually sat and watched your video or not. And you need to stay top of mind or you will be forgotten, considering that it is estimated by 2020 50% of all online searches will be done by voice search- so you need to stay ahead of the curve on all fronts and optimize for the future : which will be mobile, voice search, AI, and video. 
Picture
​You can tell your story.
What makes your business different or special? Get creative and let your viewers take an inside look at your business, please are more likely to buy from companies they trust. Social media has made it very important to be transparent as companies. What does transparency mean to todays consumers? It means replying to questions on social media within an hour, letting them catch a glimpse inside your business, the people who work for your company, having engaging content that they can relate to- no one wants to feel like they are being marketed to, so it needs to be free of buy now! and for a limited time only! wording. Check this Link for some great examples of branded media videos that really nailed it and watch a few examples of great short video ads below. 

Comments are closed.

    Archives

    January 2022
    September 2021
    June 2021
    April 2021
    October 2020
    September 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    July 2019
    March 2019
    January 2019
    September 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018

    Categories

    All

    RSS Feed

Location:
1302 E Rowland Rd
​Centralia, MO 65240

Picture

Contact Us
​573-823-7792
​
marketing@showmeshortline.com

    Stay in the loop! We send helpful marketing tips, news & ideas!

Submit
Photo used under Creative Commons from verchmarco
  • Home
  • Contact