When posting on a social media business page, you want to share the real you. People do not want to see just photos of your desk or an article related to your business. You should be sharing photos of you, projects your passionate about, and even an article that really inspired you explaining why. When I am looking at businesses to buy from, I look for ones that share genuine information and make me feel like I know who I am buying from.
When businesses are interested in digital marketing, the biggest question we get asked is, “What do you do?” The question is easy to answer because we understand digital marketing, but for people who do not, it can be very confusing. Digital Ads are one of the many things that we do. There are lots of different types of digital ads and I am going to help explain them to you.
Google Ads - Google display campaigns reach 80% of global internet users. Google ads can be seen on Yahoo!, Spotify, Home Depot website, and more.
Facebook Ads - 67% of marketers find Facebook to be their most important social media channel since it has a large user-base. Facebook ads can be seen on Nike, Walmart, PayPal, Instagram and more.
Instagram Ads - Instagram’s potential advertising reach is 849.3 million users. Instagram ads can be seen on The Weather Channel, Netflix, The New York Times, Facebook, and more.
YouTube Ads - Pre-roll (skippable) video ads on YouTube are the most effective ad format. YouTube ads can be seen on Google, too!
Pinterest Ads - Advertisers can reach more than 169 million people on Pinterest.
Text Blasts – Text blasts use phone numbers that customers have given you to share updates, coupons, or discounts directly to their phone.
Email Blasts - You can put more information into an email than other forms of digital marketing. You can share new business information, deals, coupons, new employees, etc.
As you can see, there are several different types of digital ads and they can all be beneficial to your business. Digital Marketing companies do A/B testing on different platforms that work best for your company and learn what your customers want to see.
I talk to people almost every day who are not interested in Digital Marketing. They think it does not work, they do not want to learn about it, or they think I am scamming them and say, “Please take me off your list.” I was very defeated in the beginning of this career because of these responses, but after talking to other people, I realized why, I think, this happens.
I have heard horror stories of people paying a company, signing a yearlong contract, and never hearing about how their ads did, where they went, or if they were ever done. Would that make you want to keep working with a marketing company? I will answer for you, no!
The problem is, not all marketing companies are like this. I see marketing companies constantly emailing, answering phone calls at all hours, and making sure to help their customers get the results they want. I am not saying that every ad you post will get 600 customers, but you should see what results they get. With our clients, we send out a monthly analytic page to show them how their ads did.
While typing this, I am aware that most of you are not sure how to learn if they are a good company to work with or not, so here is my advice.
I hope these tips help you to find the best Digital Marketing company to work with because it can be such a big help to your business.
I want you to think about your favorite brand. Is it a clothing brand? Is it a brand of food? What makes that your favorite? What sets it apart from others?
Now, I want you to think about your business. What is your brand and why is it important? What sets it apart from others?
In previous blogs, I have talked about figuring out why people should buy from you instead of competitors. Today, I’m sharing ways to make sure you have a strong brand that people will remember after they’ve left your website or social media.
If you have ever done research on how to gain more followers or customers, you have come across the idea of doing a giveaway. I have seen lots of business doing them lately and they are getting lots of entries and gaining lots of new followers.
Most businesses that I have seen doing them have been sharing a post on Instagram, giving multiple ways to gain entries, but requiring that you follow the business on Instagram and sharing the post on stories. This is such a good idea because it puts your business out in front of people who might not have ever seen it. The other good thing is that people who do not know your business are now following your page to enter the giveaway and most likely will not unfollow you when the giveaway is over.
It can be difficult to come up with ideas for a giveaway, so I wanted to share what I think can be beneficial.
We thought right now would be the right time to introduce ourselves to you! Our team is made up of Janeka, Marketing Director, and Isabelle, Marketing Assistant. We love getting to know our clients and hope you enjoy getting to know us!
Isabelle - Marketing Assistant
I was born in Mexico, Missouri. I have a background in Education and worked as a teacher for 4+ years. I lived in Columbia, MO, but have since returned to Centralia and bought my first home!
I am a huge animal lover and currently have two dogs, a cat, and fosters dogs in my free time. (I currently have a 3-month-old chihuahua mix!) I also love working on home projects, making crafts, and organizing stuff! I have loved learning about Digital Marketing from Janeka and I have a background in Photoshop. If I am not doing any of the things above, I am eating BBQ food, baking, or hanging out with my fiancé, family, and friends!
Fun questions for Isabelle:
What would you rate 10/10?
Dogs! 100%. Or donuts.
What takes up too much of your time?
Organizing or cleaning. I spend so much time doing both during the week & it feels like I am never done.
How was your life different one year ago?
I was living in Columbia, not engaged, and working as a teacher. Basically, it is a whole new life!
What city would you most like to live in?
A small town in Georgia or St. Augustine, FL. I love small towns and love towns with lots of history to them!
If you had unlimited funds to build a house that you would live in for the rest of your life, what would the finished house be like?
It would be a farmhouse with a wrap around porch on acreage. The inside would be decked out with everything I have on my Pinterest board!
We thought now would be the best time to introduce ourselves to you! Most of us are home and trying find something to do everyday. Our team is made up of Janeka, Marketing Director, and Isabelle, Marketing Assistant. We love getting to know our clients and hope you enjoy getting to know us!
Janeka – Marketing Director
Janeka was born and raised on a farm in Missouri. She went to school for writing and counseling and worked as a mental health counselor for many years. She moved away from the farm for a while to live in places like Columbia, MO, Ft Lauderdale, FL and Phoenix, AZ.
She has since moved back to the farm and has a husband and son as well as many animals including goats, cats, dog, and rabbit. She has always had a passion for farming, agriculture, and technology. She is currently using my skills in psychology to help businesses achieve best results with advertising online. She is currently interested in human behavior regarding the buying process. In her free time, she loves hanging out with her animals, 70s rock music, reading & writing poetry.
I asked Janeka a few fun questions to help you learn more about her!
Isabelle: What is something you hope never changes?
Janeka: I hope people never stop being kind to those in need!
I: What is one thing that you would rate 10/10?
I: What mystery do you wish you knew the answer to?
J: Well right now, a vaccine to viruses!
I: Where is the most interesting place you have ever been?
J: I have spent quite a bit of time on our American Indian reservations, which is very interesting to me!
I: What would you be most likely to become famous for?
J: Writing? Helping people?
The average person spends 144 minutes on Social Media a day. That means they are scrolling through Facebook, Instagram, Tik Tok, and so many more apps. They are seeing what their high school classmates are up to, learning a new recipe, or looking at items they can purchase. You want to make sure that you are doing your business posts correctly, so you are getting the maximum amount of interactions from it.
Pay attention to what your followers interact with. If you get 50 sales, 10,000 views, and 5,000 comments on a video and get 50% less on photos or blogs, then post videos! That is what your followers want to see and what makes the purchase from you.
Post without proofreading. I have written an awesome Instagram caption, posted it, and reread it to see that I forget “the” in a sentence and how to spell “Tuesday.” Your followers see that and might not want to work with you, especially if it’s for a writing job. (i.e. marketing, blog writing, or tutoring)
Interact with your followers. Respond to messages and comments in a timely manner. People like seeing interactions from the business because it shows that they care. I’m more likely to purchase from a business who responds back to me compared to one I never hear from.
*Think about business who are very interactive on Twitter and post funny comments back to people.
Use automation for everything! If your real estate posts look like everyone else’s, why should they purchase from you? What makes your business stand out? You want to make sure you are being real with your followers!
Use Social Media to keep your followers up to date. Share any sales, new arrivals, or coupons that your followers would like!
Try to be everyone at once. If you have no followers/interactions on Twitter, but have a huge following on Instagram then don’t spend a ton of time on Twitter. Spend your time on sites that your followers want to see you on!
Small business owners are always trying to figure out how to get customers in the door or on their website. This ensures they can sell their product or service. Social Media is the best way to reach potential customers.
In order for social media to work for your business, you need to engage! That means commenting back to them, answering questions, and posting what they want to see. If you sell clothing, ask your followers if they want to see a live try on or a try on in your story. They have now given you exactly what they want to see which improves how many people will watch it.
Social media is a good way to show current and potential clients information about your business. Why you started, what makes your small business different, and the quality of what you are selling. They can see why they should buy from you instead of buying from a large chain.
One thing that is important with social media is not how many followers you have, but what engagement you have. If you have 300 followers, but they don’t interact you aren’t getting anything from that. You don’t learn what your customers like or if they like what you are selling. When you have people commenting, liking, or sending you messages, or sharing your posts then you know how you are doing and gaining interest in your business.
Tip: Encourage your followers to share your post with giveaways to gain more followers. I have found three new businesses that way in the last two weeks.
Using social media ads allows you to choose the radius in which you want to reach. This keeps you from spending money on ads that won’t give you anything. If you have a small business with no website and you have an ad that reaches someone in a different state, they have no way to buy from you. You have now spent money on someone that can’t purchase from you because they can’t see your products.
People really like shopping small because they feel like they get a more personal experience. They like trying something on and hearing the owner say, “That looks great on you!” or “Let’s try the blue on instead.” It makes you feel like they care to have you as a customer. So, having a social media that they learn about you from and see more about who you are helps them to come into your business and purchase.
Keep your social media authentic to who you are and don’t try to be like larger chains or businesses that are nothing like you. If you sell clothing that is more focused on business wear, then you don’t want to promote yourself as beach wear because you have seen another person with success. Keep it real to yourself and your business.
Social media is such an important thing for your business, so continue to learn how you can build your presence. Check out more blogs about social media:
With all the craziness going on, we have been trying to figure what we can do to help businesses during this time. People aren’t going into stores unless that absolutely must, and they aren’t sure where everything stands. With all that being said, that doesn’t mean businesses should stop everything. People are still on social media, probably now more than ever.
You should still be keeping your social media sites up to date, write blogs, and add new content for your current and new followers. To help you do that, we are sharing one of our favorite FREE websites.
Mailchimp allows you to create a sign-up form to add to your Facebook or website, so that customers of your business can sign up to get emails from you. Emails are called “campaigns” on mailchimp. You can create a campaign, decorate it, and add whatever you like to it. It can be about a sale going on, adding a new employee to your team, or a new product. Once you’ve sent out your email to people that have given you their information, you can see who opened it, how often, and any of the links they clicked on from your email. It can help show you what people like and want to see. There is a free version, but you can pay for more options.
Check out plans here: https://www.emailtooltester.com/en/reviews/mailchimp/pricing
Examples of Campaigns:
You can use this website to help share information with your customers and to direct them to your website. We tend to forget about a business we signed up for a long time ago, but when we get the email it reminds us to check out their website or learn more about what they have to offer. It is another fun website to create with.