Whether you want to start using a different website service or simply make major updates to your websites look and feel, but you are worried about losing all your hard-fought SEO rankings, keep reading. Here are the steps we have taken with websites that, if done properly, will allow you to keep your great SEO ranking and still update or move your website.
1. Make sure your permalinks remain the same. Your website address should not be changed at all costs, because this will start over your SEO efforts. Furthermore, your permalinks also need to remain the same on the majority of your high-ranking pages. Your permalink is the permanent static hyperlink to a particular page on your website, for example : https://www.bagyourgrain.com/grain-baggers.html the permalink in this is everything after the .com/ When you create a whole new website that is hosted elsewhere you might find that as you are building the page the permalinks are atomically being created with default hyperlinks, for example, if I was recreating the website listed above and the page grain-baggers.html , it might default to just grainbaggers , which when published would prompt search engines to see this as a completely different site, thus losing your SEO ranking because you are essentially “starting over” with a new website. So, keep this in mind and make sure those permalinks stay the same.
2. Make sure your metadata stays the same. Meta data is the page title, description and keywords about each page of your website. If you have a good SEO ranking, changes are good that you have good metadata. So make sure that you keep your descriptions, keywords and page titles the same as your last website. Using a spreadsheet can sometimes be helpful for keeping information the same. If you are simply making updates to your website to increase your SEO ranking, then adding good descriptions and keywords you want to rank for are necessary for each page of your site.
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3. Paste your Google Analytics code in the header of each page of your website. This helps google recognize your new site and will help with not only tracking your new site, but keeping it searchable and SEO friendly with google.
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4. Keep alt tags on your pictures. This one isn’t a complete necessity, but good alt tags on pictures are always a good idea. This is just another way that can help you when google crawls your page and finds whether your page is relevant to the search a potential customer has just made. If you have pictures that you can add relevant keyword alt tags to, you will be ahead of the game.
Click below for more resources on updating your site without losing your SEO ranking. Happy Building!