Creating a Strong Brand

I want you to think about your favorite brand. Is it a clothing brand? Is it a brand of food? What makes that your favorite? What sets it apart from others?

Now, I want you to think about your business. What is your brand and why is it important? What sets it apart from others?

 In previous blogs, I have talked about figuring out why people should buy from you instead of competitors. Today, I’m sharing ways to make sure you have a strong brand that people will remember after they’ve left your website or social media.

1. You must know why you do what you do! Is it because you have a huge passion for clothing or that you have always wanted to build stuff for cheaper than what you can buy it from chain stores?
2. You want to make sure your name and logo are recognizable. No one is going to forget about Coca-Cola or McDonalds and their logo can be spotted out by anyone, even kids! You want to make sure you pick it and then stick with it! It needs to be consistent on all platforms, so you can easily be found!
3. You want to focus on who your target audience is. You do not want to focus your brand on young kids/teens if you are selling home remodeling because they will not be the ones that make that decision! You want to make sure that you are focusing on the correct audience.
4. Figure out what benefits your brand offers. A smaller clothing store would be able to only sell 6 of an item, so that not everyone has the exact same top. This is a benefit, especially in a small town, because it lets people feel like they have their own sense of style.  
5. Show your brand personality. Are you a fun, younger brand? Share that with your followers! Show your behind-the-scenes on Instagram stories and be fun and open with all of your content.
6. Be your brands biggest supporter.  You want to make sure you are open and honest with your products or service. Host a Q&A where people can ask you questions about how things fit, how their made, speed of shipping, etc. You can also post reviews on your social media sites and websites that show how people felt about what they purchased. Remember to respond quickly to all comments on social media, especially negative. It looks way better for a business to respond back with, “I’m sorry your previous item showed up damaged. Please send us your information, so we can send you a new item!” than to not respond at all. Even if people see negative reviews, they will still purchase if they see that customers are being taken care of!